More than just a platform for job seekers, LinkedIn is an important tool that can help you leverage your business with professional networking; it has proven to be more effective to a company’s lead generation than other social media. That is because businesses can find a higher number of their target market on LinkedIn—either other businesses or final consumers. In this post, we will cover three easy steps you can follow in order to connect with the right people and make the most out your network.
1) Connection Requests
In the business world, conferences, trade fairs and conventions are the main way to amplify your network and connect with the right people. For example, before attending a conference you should research the guest speakers or other professionals that will be there. Try to learn more about them from their LinkedIn profile or their LinkedIn activities before you send a personalized message with a connection request. Remember, this is the first point of contact, so strive to make a great first impression.
2) Follow-up Messages
After you connect with your audience on LinkedIn, do not forget to interact with them. A follow-up message shows interest and keeps the conversation going. In addition, LinkedIn has a new tool on their mobile and their desktop version with suggestions on ways to initiate a conversation with that new connection. Hence it will allow you to message your new contacts with unique content about a topic you discussed or share in common related to your industry or business. If you want to build a long-lasting relationship with your audience—or even a partnership—this is one of the best way to do it.
3) Newsfeed and More
Another important step to grow your professional network is to learn the direction your audience is going. You can always understand more about someone’s business or needs by observing their behavior. For this reason, keeping track of what your customers are writing about, what their subjects of interest are, and what they are posting and sharing is so important. Pay attention to the content on your LinkedIn newsfeed—it can tell you a lot about who you are trying to reach.
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For more information about building your LinkedIn Profile to promote your business, you are welcome to connect with me on LinkedIn or email me at: [email protected]