Now that the new year is here and fulfilling your 2016 business resolutions is on your mind, you may be thinking about upgrading to LinkedIn Premium. After all, there are many benefits to doing so and you want to invest in your business.

As you decide whether to make that investment, it is important to consider what is best for your business’s specific needs. To start, here’s a quick breakdown of LinkedIn Basic compared to LinkedIn Premium:

LinkedIn Basic:

•   Craft your profile, connect with professionals, and build your network.
•   Give and receive recommendations.
•   Request up to 5 introductions at a time.
•   Receive (but not send) unlimited InMail messages.
•   Save up to 3 searches and receive weekly search alerts.
•   See the last 5 people who viewed your profile.

See the top 10 most viewed people among your connections, and the five people above and below you.

LinkedIn Premium:

There are actually four versions of LinkedIn Premium accounts tailored for different purposes: Job Seeker, Sales Navigator, Recruiter Lite, and Business Plus. Many of the benefits overlap:

•   Unlimited Profile Search.
•   Send direct messages to anyone with InMail.
•   See who’s viewed your profile over the last 90 days, plus what keywords got them there.
•   See the top 100 most viewed people in your network, and how you rank against other professionals in your industry.
•   Expanded Search Listings show more information from your profile when someone searches your name.
•   Keyword Suggestions that can be applied to write a more search-friendly Profile summary.
•   Open Profile allows any LinkedIn member to send you InMail, even if they don’t have Premium themselves.
•   Up to 8 Additional Search Filters: Groups, Years of Experience, Function, Seniority Level, Interested In, Company Size, Fortune, When Joined.

If you are just beginning to promote your business on LinkedIn, you can create a company page with LinkedIn Basic. If your profile and company page are doing well and you are looking to use LinkedIn to build your lead pipeline, that’s when Premium features such as Unlimited Profile Search and InMail can be helpful. For example, InMail allows you to message executives who may have otherwise restricted their settings to limit who can request to connect with them.

So when should you use LinkedIn Basic and when should you spring for LinkedIn Premium?

As with anything, the answer will vary depending on your business and what your goals are for using LinkedIn. Ask yourself the following questions:

•   Am I looking to hire a lot of new staff members?
•   Do I want to use LinkedIn to find more leads?
•   Is my goal to use LinkedIn as my primary sales platform?
•   Will using LinkedIn allow me to better reach the target audience for my business?

If you’ve answered yes to any of the above, maybe it’s time to consider LinkedIn Premium. And if you’re still on the fence, you can always try LinkedIn Premium for free.

Just remember: LinkedIn Premium is designed to help with business development, sales, recruiting, marketing and so on, but that’s all it does – help. So the most important question you should ask yourself when choosing between LinkedIn Basic and LinkedIn Premium is: Am I willing to put in the time and effort to make effective use of these premium features?


For any questions about LinkedIn Premium, you are welcome to connect with me on LinkedIn or email me at: [email protected] 

This post was originally published on LinkedIn Pulse.

By Julbert Abraham & Marie Yatsyk

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Raphael Badagliaca
Copywriter
Writing is my way of seeing the world and making things happen. I consider myself a versatile writer who handles with ease a wide variety of formats and topics, no matter how complex. I ghostwrite LinkedIn Summaries, Blogs, Social Media Content, Web Content, Videos, Speeches, Presentations, Business Articles, among other formats. I'm impressed by Julbert and AGM’s professional attitude and performance. My passions are writing, reading, acting, baseball, films and theater. I've written two books and had 11 short plays produced.
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I got my start as an advertising copywriter in the days before word processors, working on some great accounts and creating campaigns for print, radio and TV. Today, I also do lots of public relations and social media writing—including many LinkedIn profiles and articles for AGM clients.   I love helping clients boost their market presence and working with AGM is one of the effective ways to get the job done. I find many copywriting assignment to be like putting together a puzzle, which is probably one reason why s I love jigsaw puzzles. I also enjoy horseback riding (I don’t get to do that often enough) and great cinema.
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Brittany Nelson is a journalist and copywriter who has worked for years in a variety of industries including health and wellness, tech, photography and many others. She enjoys helping people tell their stories and elevate their personal brand to find their ideal clients at AGM.   She's also a yoga teacher and healer in the SF Bay Area. When she's not writing or teaching, she enjoys hiking, playing music and studying herbalism.
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Communications Professional. Creative Writer. Artist. I define myself with these 3 qualifications. I am an advertising professional with over 7 years of experience in Marketing and Writing across diverse industries like healthcare, real estate, retail, technology and more.   AGM has introduced me to the endless possibilities of LinkedIn both as a platform and tool. The reason why, I have enjoyed my journey here! It has been 8+ months of constant learning and growth for me. There is no time to get comfortable. Julbert pushes your limits and inspires you to achieve 'more'. He is a great teacher and boss to work for!   My interests are painting and dancing. I still maintain, I am a true artist at heart! In my leisure time, you would either find me perched in a corner creating what I call a masterpiece or, better yet, twirling to a rhythm!
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I am a Rutgers University graduate with a bachelor’s in psychology; I also studied organization leadership and human resource management. Today, your digital presence and brand are more important than ever when starting a business. At AGM, I am able to help companies improve their digital brand for the better. It's rewarding helping small companies generate more business, on their way to building up their digital brand. In my spare time I enjoy writing, following sports, reading, listening to music.
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My name is July and I grew up in Boston, MA. I have a BA in American Studies and Community Health and recently received my Master's in Public Health. I enjoy working at AGM because I get the opportunity to help clients strengthen their social media presence and it is rewarding to witness the impact of your work in the growth of their business. In my spare time, I like to paint, read, and spend time with family and friends.
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Hello, this is Suleyman from Istanbul, Turkey. I moved to NYC in September 2015 to study marketing at Baruch College, and luckily, Julbert Abraham was one of my professors. AGM is my first remote experience and I liked it a lot, this way I can create my own schedule and never waste any time on commuting to work. The best thing about working for AGM is knowing that we help people to improve their business by finding them new clients and potential business partners. Since I started working for AGM my marketing, communication and time management skills improved a lot. In my spare time, I like to discover new spots in the city and going to movies."
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Julbert Abraham
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